Google Analytics 4: More Powerful. More User-Friendly. More Analytical.

After 17 long years, Google’s Universal Analytics (UA) platform is nearing its end, with an expiration date set for July 1, 2023. This is more significant than it may seem, as over 86% of businesses rely on it to monitor their website performance. UA has been a good tool. Yes, it has served us all. […]

5 Tactics to Kickstart Your SEO Strategy for TikTok.

Have you ever wondered what determines which videos are placed at the top of TikTok’s search results pages? That’s TikTok SEO, and now that more and more users are using TikTok as a search engine, optimizing your videos for search results is more important than ever. In simple terms, TikTok SEO (Search Engine Optimization) is […]

11 Signs You Need to Hire an SEO Expert, ASAP

Time is Running Out: 11 Signs You Need to Hire an SEO Expert Now 2022 is coming to an end, yet many businesses still haven’t developed an effective search engine optimization (SEO) strategy for the new year. In fact, while 82% of marketers invest in content marketing and another 69% invest in SEO, only 43% […]

Essential Marketing Technologies for Business Success: The 10 Indispensable Elements.

Marketing Technology has evolved significantly over time, providing marketers with various tools and advanced technologies to effectively track and analyze customer data, optimize campaigns for the best return on investment, and expand their reach to a wider audience. Why is technology important in marketing? Developing a comprehensive digital marketing strategy is vital for any business […]

TikTok becomes the «new Google» for Centennials.

A recent study has shown that 40% of Centennials prefer to use TikTok and Instagram for searches, rather than relying on search engines like Google. This phenomenon is known as «Social Search.» Brands that do not keep up with this trend risk falling behind, as the use of social media for search purposes continues to […]

Do You Want to Increase Conversions? Google’s Micro-Moments are the Key!

In a rapidly digitizing world, consumer behavior is dramatically changing, and marketers must keep up. One of the most significant changes has been in how consumers seek information. Previously, consumers relied on a limited number of sources and engaged in lengthy research before making a purchase decision. Now, the ubiquity of smartphones has created an […]

Summary of the Top 9 Digital Marketing Updates of May 2023.

In the dynamic world of digital marketing, staying ahead requires agility, creativity, and a sharp understanding of the latest trends. In this article, we want to present to you the most recent updates in the digital marketing landscape so that marketing professionals can leverage them optimally. Google has recently introduced its Search Generative Experience (SGE) […]

Google Announces a Transformative Change: Search Generative Experience (SGE)

Google Announces a Transformative Change: Search Generative Experience (SGE) It’s a new era in the digital landscape. Google, the most visited website on the Internet, is undergoing its most significant transformation in the past 25 years, leaving marketers worldwide wondering what this could mean for them. Last month, Google announced an innovative redesign of its […]

Harnessing the AI Revolution: A Guide for Marketing Specialists.

Have you ever felt overwhelmed by the speed of technological innovation? Are you concerned that your competitors may leverage the latest advances in artificial intelligence (AI) to understand your customers better than you do? Are you using technology and data to enhance your unique services or simply to keep your operations running? These concerns are […]