How do you turn a brand into a synonym for fun for a new generation? With “If You Need Fun, It’s Cappy,” we built an experiential platform that brought the brand’s personality directly into the spaces where its audience lives. Schools, communities, and gathering places became stages for challenges, games, prizes, and experiences, turning consumers into protagonists. Through initiatives such as “Escape with Cappy” and seasonal activations, we connected product, entertainment, and participation to create experiences that could live both physically and digitally.