How do you turn consumer desire into a reason to bring a product back to market? After four years outside the portfolio in Costa Rica, we developed a campaign for Johnnie Walker Green Label that transformed nostalgia into a real demonstration of demand. We put the decision in consumers’ hands: reach 10,000 likes to bring Green Label back. The goal was surpassed in just two hours, turning storytelling, participation, and behavioral data into evidence of the product’s commercial potential