Google Bard vs. ChatGPT: La Revolución de la Inteligencia Artificial en el Marketing

En la era digital actual, la inteligencia artificial (IA) ha transformado radicalmente la forma en que las empresas operan, especialmente en el ámbito del marketing. Desde la automatización de tareas hasta la generación de contenido, la IA ha demostrado ser una herramienta invaluable. Uno de los protagonistas destacados en este escenario ha sido ChatGPT de […]

Maximizando el ROI (Retorno de Inversión) en IA: Desafíos y Estrategias.

La inteligencia artificial (IA) ha revolucionado el mundo del marketing digital, ofreciendo oportunidades sin precedentes para personalizar la experiencia del consumidor, optimizar campañas y mejorar la eficiencia operativa. Sin embargo, con estas oportunidades surgen desafíos, especialmente cuando se trata de medir el retorno de inversión (ROI) de proyectos de IA. El Desafío del ROI en […]

Google Analytics 4: More Powerful. More User-Friendly. More Analytical.

After 17 long years, Google’s Universal Analytics (UA) platform is nearing its end, with an expiration date set for July 1, 2023. This is more significant than it may seem, as over 86% of businesses rely on it to monitor their website performance. UA has been a good tool. Yes, it has served us all. […]

5 Tactics to Kickstart Your SEO Strategy for TikTok.

Have you ever wondered what determines which videos are placed at the top of TikTok’s search results pages? That’s TikTok SEO, and now that more and more users are using TikTok as a search engine, optimizing your videos for search results is more important than ever. In simple terms, TikTok SEO (Search Engine Optimization) is […]

11 Signs You Need to Hire an SEO Expert, ASAP

Time is Running Out: 11 Signs You Need to Hire an SEO Expert Now 2022 is coming to an end, yet many businesses still haven’t developed an effective search engine optimization (SEO) strategy for the new year. In fact, while 82% of marketers invest in content marketing and another 69% invest in SEO, only 43% […]

Essential Marketing Technologies for Business Success: The 10 Indispensable Elements.

Marketing Technology has evolved significantly over time, providing marketers with various tools and advanced technologies to effectively track and analyze customer data, optimize campaigns for the best return on investment, and expand their reach to a wider audience. Why is technology important in marketing? Developing a comprehensive digital marketing strategy is vital for any business […]

TikTok becomes the «new Google» for Centennials.

A recent study has shown that 40% of Centennials prefer to use TikTok and Instagram for searches, rather than relying on search engines like Google. This phenomenon is known as «Social Search.» Brands that do not keep up with this trend risk falling behind, as the use of social media for search purposes continues to […]

Do You Want to Increase Conversions? Google’s Micro-Moments are the Key!

In a rapidly digitizing world, consumer behavior is dramatically changing, and marketers must keep up. One of the most significant changes has been in how consumers seek information. Previously, consumers relied on a limited number of sources and engaged in lengthy research before making a purchase decision. Now, the ubiquity of smartphones has created an […]

Summary of the Top 9 Digital Marketing Updates of May 2023.

In the dynamic world of digital marketing, staying ahead requires agility, creativity, and a sharp understanding of the latest trends. In this article, we want to present to you the most recent updates in the digital marketing landscape so that marketing professionals can leverage them optimally. Google has recently introduced its Search Generative Experience (SGE) […]