Google Perfomance Max: 10 ventajas, desventajas, advertencias y soluciones alternativas.
It has been a year since the launch of Google Performance Max, and without a doubt, it has proven its staying power. Its share of revenue, relative to Google Ads’ total revenue, has nearly doubled, going from 22% to 40% year-over-year (according to internal client data). As we become accustomed to Performance Max and delve […]
Do You Want to Increase Conversions? Google’s Micro-Moments are the Key!
In a rapidly digitizing world, consumer behavior is dramatically changing, and marketers must keep up. One of the most significant changes has been in how consumers seek information. Previously, consumers relied on a limited number of sources and engaged in lengthy research before making a purchase decision. Now, the ubiquity of smartphones has created an […]
Google Announces a Transformative Change: Search Generative Experience (SGE)
Google Announces a Transformative Change: Search Generative Experience (SGE) It’s a new era in the digital landscape. Google, the most visited website on the Internet, is undergoing its most significant transformation in the past 25 years, leaving marketers worldwide wondering what this could mean for them. Last month, Google announced an innovative redesign of its […]
