Google Analytics 4: More Powerful. More User-Friendly. More Analytical.

After 17 long years, Google’s Universal Analytics (UA) platform is nearing its end, with an expiration date set for July 1, 2023. This is more significant than it may seem, as over 86% of businesses rely on it to monitor their website performance. UA has been a good tool. Yes, it has served us all. […]

TikTok becomes the «new Google» for Centennials.

A recent study has shown that 40% of Centennials prefer to use TikTok and Instagram for searches, rather than relying on search engines like Google. This phenomenon is known as «Social Search.» Brands that do not keep up with this trend risk falling behind, as the use of social media for search purposes continues to […]