How do you bring the personality of a brand born in Austin into content that can stand out in a highly competitive market? For Austin Eastciders, we developed a series of audiovisual pieces that put what makes the brand different front and center: its refreshing character, variety of flavors, and a relaxed, authentic, unmistakably Austin attitude. We created content that connected product and lifestyle through a dynamic, contemporary visual language, bringing flavors such as Original Dry, Blood Orange, and Pineapple into new consumption occasions. The project also brought our creativity and production capabilities to the U.S. market