How do you turn a fruit drink into a brand that can be part of every moment of the day? With “The Flavor of Every Moment,” we developed a platform for Frutop that connected its variety and intense flavor with the small moments of everyday life. From breakfast and studying to going out with friends, taking a trip, or simply taking a break, we created new consumption occasions to position Frutop as the flavor that accompanies every moment, connecting product, occasions, and a young, dynamic lifestyle.