What makes a person unique? Not the technology they use, but what they are capable of doing with it. With “Unique Like You,” we developed a campaign for iCon starring real people who use technology to create a positive impact in Costa Rica. Stories connected to health, inclusion, education, the environment, and social development took the conversation beyond product features to connect technology with purpose, creativity, and transformation. Because technology can be extraordinary, but what is truly unique is what you do with it.