How do you turn every bottle of Kola Real into a real chance to win? With “La Real Promo,” we brought the brand’s 20th-anniversary celebration directly to the product through a simple, frictionless instant-win promotion: open, discover, and win. From free Kola Real to iPhones, TVs, motorcycles, and brand-new cars, every cap could become a prize. A platform that integrated product, point of sale, and mass communication to drive purchase and repurchase, create excitement around every consumption occasion, and turn every bottle into a new reason to choose Kola Real.