How do you celebrate 20 years by making consumers part of what comes next? For Kola Real’s anniversary, we developed “Try More of What’s Yours,” a platform that turned the celebration into a co-creation experience with Dominicans. Consumers helped define a new flavor, Tropical Fruits, a combination of mango and passion fruit, and later took part in choosing its label alongside Dominican artist Angurria. A 360° campaign that used participation, innovation, and local culture to celebrate 20 years of history while building Kola Real’s next chapter together with its consumers.