How can a brand participate in International Women’s Day from a place that feels authentic and consistent with its own reality? With “I Know Who I Am,” we developed a regional campaign for Subway that took the stereotypes and biases that can make many women doubt their abilities and turned them into a message of self-confidence, determination, and professional empowerment. More than commemorating a date, we used communication to fuel women’s potential and inspire them to recognize who they are and how far they can go.